# North Bend Digital LLC — Brand Guidelines

## Organization
Name: North Bend Digital LLC
Tagline: Let Us Handle IT for You.
Website: https://northbend.digital
Brand Guide: https://brand.northbend.net

## Mission
North Bend Digital exists to ensure that Snoqualmie Valley businesses don't get left behind in the era of AI and digital transformation. Rooted in the community we serve, we translate cutting-edge technology into real business outcomes — helping local organizations modernize their operations, compete with confidence, and build revenue streams that last. We grow when our clients grow, and that alignment drives everything we do.

## Brand Personality
- Approachable: Speak like a neighbor, not a corporation. Use plain language.
- Confident: We know IT — convey expertise without jargon.
- Reassuring: "Let us handle it" — reduce the stress of technology for our customers.
- Local: Reference the community, the landscape, and shared Pacific Northwest roots.

## Tone Keywords
Approachable, Confident, Reassuring

## Primary & Secondary Colors
- Black Forest: #1D451D — Primary brand color, headers, primary buttons, footer background, hover states
- Prussian Blue: #101D42 — Secondary headers, dark backgrounds, footer accents
- Rosy Granite: #847D7F — Secondary background sections, secondary footer background
- Sky Blue: #81AFCA — Accents, links, highlights — large text and decorative elements only (contrast constraint)

## Typography
- Headings: Montserrat (600, 700 weights)
- Body: Open Sans (400, 600 weights)
- Code: Fira Code (400 weight)

## Writing Style
- Casual, contractions allowed
- Speak in plain, everyday language
- Focus on benefits, not features
- Be direct and get to the point
- No technical jargon without explanation
- No corporate or impersonal tone

## Sample Copy Cadence
- Headlines: short, direct, warm ("Your Neighborhood IT Team")
- Body: conversational, second-person ("We'll take care of it so you don't have to.")
- CTAs: low-pressure, inviting ("Get in Touch", "Let's Talk")

## Contact
Website: https://northbend.digital